| Setting the right price is also a matter of psychology. | | | | Be lower than the price of all ebook added together. |
| There are several well established "rules", which pricing | | | | For |
| Should follow to be successful, as follows:a) End your | | | | Example if you offer two ebook that normally sells for |
| price with a 5, 7, 8 or 9. NEVER end in a 0 or | | | | $19 |
| 1. Doesn't $19.99 sound better than $20? Isn't 99 cents | | | | Each, selling them together for $29 would make them |
| much | | | | a |
| Cheaper than a $1 | | | | Perceived bargain and more attractive to a customer |
| Don't forget humans buy on emotion first and then | | | | With this strategy you |
| justify | | | | Price your ebook high and every sale brings a much |
| That buying decision with a rational explanation | | | | larger |
| afterwards!b) Something for nothing. We all love to get | | | | Profit at the expense of fewer customers, and |
| something for | | | | therefore a |
| Free. Many times on the Web you will see free | | | | Smaller market share. |
| bonuses | | | | If you are pricing high on the net your ebook had |
| Offered with an ebook | | | | better be |
| If you have purchased my latest ebook "How to | | | | Unique and covering a subject that everyone wants to |
| Search the | | | | know |
| Internet" you will have | | | | Something about Even then you are begging for |
| Received free bonuses to the value of $148! The | | | | someone to |
| most valid reason for using this strategy is that your | | | | Come along and undercut you on price. |
| Ebook covers something new, maybe a new | | | | The most valid reason for using this strategy is that |
| technique for doing | | | | your |
| Something, which is not yet common knowledge | | | | Ebook covers something new, maybe a new |
| Don't stick with this skimming strategy forever as your | | | | technique for doing |
| Ebook sales will eventually peter out to nothing. | | | | Something, which is not yet common knowledge |
| I have only scratched the surface of the ins and outs | | | | Don't stick with this skimming strategy forever as your |
| of | | | | Ebook sales will eventually peter out to nothing. |
| Pricing unfortunately pricing can be something of a | | | | I have only scratched the surface of the ins and outs |
| black | | | | of |
| Art and very difficult to do properly hopefully this | | | | Pricing unfortunately pricing can be something of a |
| Article has put you on the right road pointing in the right | | | | black |
| Direction An existing customer is more likely to buy | | | | Art and very difficult to do properly hopefully this |
| from | | | | Article has put you on the right road pointing in the right |
| You again In fact, it is not uncommon for more than | | | | Direction An existing customer is more likely to buy |
| 80% of | | | | from |
| First time customers to buy a second product from | | | | You again In fact, it is not uncommon for more than |
| the same | | | | 80% of |
| Source as the first this is especially true if the first | | | | First time customers to buy a second product from |
| Product they bought was deemed by them to be of | | | | the same |
| exceptional | | | | Source as the first this is especially true if the first |
| Value. | | | | Product they bought was deemed by them to be of |
| Other ways of building in perceived value is to bundle | | | | exceptional |
| Several ebook together for a single price this price | | | | Value. |
| must | | | | |
