| Writing a press release can be a daunting task, | | | | to underscore the relevance of your news piece with |
| however if you follow a few simple guidelines the | | | | issues in the wider community. |
| process can be a lot less painful. Here are some | | | | 3) Structure your press release carefully. Make sure |
| handy tips to get you on your way: | | | | that you have made your most important points within |
| 1) Make your press release newsworthy. A press | | | | the first 50 words. Failing to get straight to the point |
| release should never read like an ad. Take some time | | | | usually results in a loss of interest by the reader. |
| and think about the possible news angle that suits your | | | | 4) Think carefully about your headlines. A catchy |
| release. Ask yourself if there are currently other | | | | headline will grab your readers attention and |
| stories in the news which relate to your release in | | | | encourage them to keep reading. A strong headline will |
| some way. | | | | not only summarise the content of your release, but |
| 2) Think like a journalist. Remember, the idea behind a | | | | also give the reader a sense of what is in if for them. |
| good release is to catch the attention of a time-poor | | | | 5) Provide relevant information about your company or |
| journalist. Therefore, the easier you can make their job | | | | organisation. Use a brief paragraph to outline the |
| the better. Write your press release in way that is | | | | nature of your company, its position in the industry and |
| easy for a journalist to pick out key ideas, and be sure | | | | key contact personnel. |
