A Reality Check on the Dr Perricone - Acai Berry Endorsements

You have probably seen a few products out thereDr. Perricone. Acai berry companies who do this
with a Dr. Perricone acai berry endorsement on them.without his permission, which is to say all of them, are
In fact, you may have seen quite a few of thesebeing misleading to consumers and are not worth
product lines. But that leaves a person wondering whyconsidering for your business. If you should find a
Dr. Perricone would endorse so many companies andcompany which claims that Dr. Perricone is backing
their products. Especially when he has his own verythem personally, you know immediately that this
successful product line. Not too long ago, Oprah'scompany is lying to you.
website made an official statement that neither sheWhat is the Real Connection Between Dr. Perricone
nor anyone on her show endorses any acai berryand Acai Berry?
products. So what is the real story behind all of theIf you haven't already figured it out, there is no
claims and endorsements made by the celebrityconnection. At least, not with any specific supplement
doctor?or product. Dr. Perricone, like many others interested in
Why Dr. Perricone?health foods, has touted the remarkable benefits of
You may be wondering why Dr. Perricone is thatthe berry. He has called it a super fruit and openly said
target of these acai berry companies and whathe thinks it is one of the healthiest foods you can eat
makes him different from any other doctor. If you don'tand may have potential as an anti-aging product. But
already know, Dr. Perricone is somewhat of a celebrityhis support of the fruit itself does not mean companies
doctor. He is a dermatologist by trade and hasselling acai berry supplements are allowed to use his
appeared as an anti-aging specialist on Oprah's showlikeness.
numerous times. While he is not vastly different fromThe bottom line is that Dr. Perricone has no connection
most doctors out there, his appearance on Oprah'sto any acai berry products. If you find a company
show is enough to make him a driving force behind themaking that claim, there is always a chance they are
sales of some products. His time on Oprah may alsosimply looking for quick business for their scam.
have something to do with the immense success ofConsidering how dutifully the lawyers from Harpo have
his own product line.been pursuing companies in violation of the law, it is
What is the Claim?likely you will see fewer companies making these false
The claims vary from company to company. Most ofclaims. In the meantime, any Dr. Perricone acai berry
the shady companies who feel the need to useconnections you see advertised by a company are a
celebrity endorsement are simply using the likeness ofred flag and reason enough to stay away.