| The other day, I was just glancing through a glossy | | | | While most of us definitely get attracted to the model |
| magazine, and was amazed at the number of | | | | or celebrity, we rarely remember the product or brand |
| celebrity endorsed products in the market. I was also | | | | that is endorsed. The only way is by advertising the |
| quite envious of the fact that some of them earn | | | | product over all possible media using the celebrity, |
| millions for just one ad, for endorsing one product. Of | | | | which cost more money. After all, how many of us |
| course, if you are a celebrity, it is not just one product | | | | buy a product, or even afford to do so (as they are |
| or brand, it is a number of them! Did you know that | | | | expensive), just because a bikini clad model or celebrity |
| UK's biggest fashion model, Kate Moss, has appeared | | | | uses it? |
| on the cover of more than 300 magazines, and has | | | | I believe that marketing starts and ends with the |
| earned approximately 9 million dollars just over the | | | | consumer. As long as you keep your customer trust |
| past one year? The brands that contribute to her | | | | you and your product, and satisfy his requirements, |
| income include Dior, Yves Saint Laurent, Louis Vuitton, | | | | you will retain him for life. A small personalized item |
| Versace, Roberto Cavalli, Chanel, Gucci, Longchamp, | | | | meets most of my needs, and also ensures customer |
| Missoni, Burberry...the list is almost endless. | | | | loyalty. With a limited ad budget for my business, I offer |
| Just last year, she also signed a multi million pound deal | | | | promotional items which I gift my customers on |
| for designing her exclusive clothing range for the | | | | Christmas Eve, and also to my colleagues and friends. |
| Topshop chain. No wonder that she figures in the | | | | Fortunately for me, there is no dearth of items I can |
| 'Sunday Times Rich list' for 2007, and is estimated to | | | | choose; there is plenty of choice to suit every pocket. I |
| be worth over 45 million pounds sterling!! | | | | add a small logo of my company on the items to |
| Now how many businessmen, who need to advertise | | | | remind my customers, and they are always happy. I |
| in order to survive, can afford a celebrity to endorse | | | | change the item every year, and my customers |
| their products? Very few, you'll agree. A small | | | | eagerly await my yearly Christmas visit. |
| businessman like me also would like to have a celebrity | | | | I was referred to by a friend four years ago, and was |
| to sign up for my product, but with an annual budget | | | | happy to find a wide choice of promotional items for |
| below 10000 pounds for ad spends, I can only dream!! | | | | every occasion, be it a trade fair, a festival, a birthday |
| Further, I also question the logic of spending on | | | | or anniversary. The products are very attractive, |
| celebrities or models, as there is limited proof of the | | | | reasonably priced and provide value for money. |
| sales figures improving post a celebrity endorsement. | | | | |
