Chinese Ceramic Industry Needs Big Brands

  China Ceramic Industry Association, vice chairmaninternational competition, must have brand." Chen
Zhu Yin Man, Beijing and Fujian Long CeramicsChin-Lin said at first, China's ceramics business is in
Museum of Art Curator of Chen Chin-lam, a guestselling resources and to "go out" to attract customers
China Economic Net "After the online interview"to carry out OEM. When you want to break a time
section on China's ceramic industry status and culturalwhen the international market, we can not rely on
innovation.OEM, must have their own brands. If you do not attach
    The financial crisis has brought a rareimportance to the brand do not pay attention to the
opportunity for China ceramic industryarts for processing, the Chinese ceramic industry will
    According to Zhu Yin Man, describes that Chinaalways be processed for other people, earn a little
is a big country ceramics, at present, China's ceramicmoney.
industry there are four main industries - porcelain,    Zhu Yin Man, said creating a brand is a long
furnishings art porcelain, building porcelain, and sanitaryprocess, especially when playing abroad. "Brands need
porcelain. By the financial crisis, China's ceramicto accumulate little by little, may be even more difficult
enterprises began to decline from 2008 until the firstthan the study of ancient ceramics." Chen Chin-Lin said.
half of this year, ceramic exports are still showing    Ceramic Art Ceramic art ultra-high value of
downward trend can be said that the industry hasJapan, but China
entered a period of hibernation.    Chen Chin-Lin said that the ordinary profits of
    At the same time, Zhu Yin Man, also said thatceramic products is not much space, but through the
the financial crisis, China's ceramic industry also broughtart of dealing with the future, prices may turn a few
a rare opportunity. The first ceramic enterpriseshundred, thousands of times. If it is through celebrity,
engage in group restructuring, cooperation betweenfamous to process, then it is a work of art, there is no
enterprises, joint ventures, financing, adjust the internalpricing.
structure and product structure, strengthen internal    For the "Japan's ceramic technology and
training. Second, the state policy support given to theprocesses are born out of China more than China"
bank granting financial support, so that a favorable turnquestion, Zhu Yin Man, said that in recent years Japan
ceramic enterprises Jingyi conditions. In the first half,has been the economy ceramics as a future
building ceramic, building and sanitary ceramics andcompetitive high-tech industry, from government to
other industries have begun to exhibit an upwardscience and technology, human resources very
momentum. According to Zhu Yin Man, predicts thatseriously. Japan, in the continuous development of
China's ceramic industry will not always under theceramic products, in particular, black pottery, only higher
shadow of financial crisis, within two or three yearsthan that of China are not low. But can not say,
there will be a leap forward."apprentice has surpassed the master." "Japan's
    Chinese ceramics can not earn a little moneyfurnishings pottery more than China, but art is always
to do big brandsuper, but Chinese ceramics." Chen Chin-Lin said.
    "If with the international standards, with the