| When I've spoken at chiropractor seminars or | | | | strategic methods like the ones mentioned above are |
| homecomings, especially within the last two years, I've | | | | needed to make your office recession-proof. |
| encountered loads of veteran doctors and recent | | | | However, there isn't a single chiropractic consultant |
| graduates that have been victims of chiropractic | | | | that teaches these tactics, though. Reason being, most |
| coaching scams and bad practice management | | | | have not been adaptable and are still stuck in the past. |
| consulting. Usually, if it sounds too good to be true, then | | | | A word of advice, if you encounter a chiropractic |
| it probably is. I find that many DC's join these | | | | coaching firm that claims to know it all and does not |
| companies simply out of fear of failure. What I don't | | | | have to learn more, stay away! |
| like, is the manipulation that sometimes occurs with | | | | Here are a few tips to consider when choosing a |
| desperate chiropractors and the "sharks" that take | | | | practice management company. Make sure they have |
| advantage of them. | | | | real-life testimonials from previous clients. Secondly, |
| If you join a consulting group, make sure they have | | | | see if they specialize in what you are looking for. You |
| plenty of value to provide to you rather than just | | | | don't want a "jack of all trades, master of none" |
| empty promises. Personally, I feel than many are | | | | chiropractic coaching group. If you want to market |
| overpriced and are just out to make a buck and could | | | | your practice via the internet, don't choose someone |
| care less about the average chiropractor. I say this | | | | that focuses on screenings are dinner-talks. Lastly, |
| because some chiropractic practice consulting groups | | | | make sure they are adaptable and staying abreast of |
| are using marketing tactics and strategies that died in | | | | new trends in the internet and the world. Not only that, |
| the 1970's. The world changes periodically, not to | | | | be clear that they have an exact, proven strategy to |
| mention the people in it, so it's important to find a | | | | implement them within your practice. |
| company that's adaptable to the new ways of | | | | To get you started on some free chiropractic |
| marketing and doing business in today's high-tech age. | | | | marketing and advertising for your office, here are a |
| Do an intense evaluation from inside out with your | | | | few sites that you want to be on and continuously |
| chiropractic practice, finding those areas that you need | | | | contribute content to: |
| help with. Even in this sagging economy, many DC's | | | | Now, I could've mentioned about a hundred more, but |
| are doing very well. I typically find that the marketing | | | | begin with these ones first. These Web 2.0 sites are |
| and new patient acquisition aspects of most practices | | | | free to use and can bring you truckloads of new |
| is what chiropractors want to substantially ramp-up. If | | | | patients and other sources of income if you learn the |
| you need new patients, you should first seek out | | | | basic and advanced strategies of how to harness |
| forms of marketing and advertising that are free. | | | | them. I've noticed that about 95% of the chiropractic |
| Believe it or not, the best advertising is free in todays | | | | profession is still in the dark about how to use social |
| time. Don't let anyone tell you otherwise. For example, | | | | media to blow the doors of their offices. |
| did you know you can use YouTube and create | | | | Just so it is understood, not all chiropractic coaching |
| videos to bring patients into the office and dominate | | | | groups are frauds. There are a select few good ones |
| the competition and search engines? Did you know | | | | that have proven themselves and have gained trust |
| you could use Myspace or Facebook to connect with | | | | and credibility within the profession. Ask around to |
| local people in your area and brand yourself and your | | | | other colleagues to get honest opinions before you |
| office? | | | | pick a firm. This is a big decision and has the potential |
| In times of economic uncertainty, more innovative and | | | | to give your practice an incredible jump-start. |
