| There have been fortunes made in the fragrance | | | | matter what celebrities are willing to say this is a great |
| industry. Cologne, perfume and other products can | | | | perfume, or what awesome marketing campaigns are |
| make a person smell good, but that's not all there is to | | | | driving consumers to a particular product, there are |
| fragrances. Take a look at some of the reasons | | | | those who will overlook all those for the smell that |
| people wear particular colognes and perfumes. | | | | attracts their attention. |
| The name is sometimes the most important aspect of | | | | Research over the past few decades shows that |
| a particular fragrance. When a celebrity endorses or | | | | fragrance has some particular roles in our lives, from |
| manufactures a line of perfumes, that's sometimes | | | | promoting romantic tendencies to prompting memories. |
| enough to make the perfume a success. In many | | | | For some people, perfume and cologne is all about |
| cases, those names behind the products or | | | | self-image. There's nothing that makes a woman feel |
| emblazoned on the bottles make the fragrance | | | | prettier, cleaner or sexier than an awesome fragrance. |
| popular regardless of the smell. | | | | It's really no different for men. |
| Some colognes and perfumes are popular because | | | | You can trace the origins of perfumes and colognes |
| they are part of a particular line, the product of a | | | | back to the days when bathing was an irregular event. |
| specific company, or even packaged in a certain way. | | | | Then, the purpose was mainly to cover body odor |
| This is much the same as celebrity endorsements. | | | | though the decisions of which perfumes to use were |
| The marketing aspect can't be overlooked. As with | | | | also carefully considered. During times of economic |
| any product, even colognes and perfumes without | | | | depression, women have still found fragrances. Vanilla |
| celebrity endorsements and those from companies | | | | or other spices, when there was little money for |
| that aren't well known can be promoted to success. | | | | luxuries like perfume and cologne. |
| Advertising campaigns can mean the difference when | | | | The next time you're standing at the counter trying to |
| a consumer is about to choose a cologne or perfume. | | | | choose a fragrance, take a minute to consider what's |
| For some people, the smell is all that matters. No | | | | going to drive your decision. |
