| Simply put, black had methods are not good for your | | | | Black-hat techniques are short term, another reason to |
| site. There is so much SEO advice out there that will | | | | avoid using them. Even if the search engines don't find |
| tell you the same thing and the fact that it is not | | | | your paid link ring or cloaked information then your |
| something to try. However, it doesn't stop website | | | | competitors will. The great rankings you have will |
| owners doing it "the dark way" because it is effective. | | | | disappear and you will be right back at the beginning |
| So if it is effective, why is it that everyone isn't rushing | | | | again, starting your SEO over. |
| around trying to find out the black-hat SEO | | | | Search engine optimisation is long-term and if you need |
| techniques? It is mainly because most people have | | | | quick results it would be better for you to invest your |
| ethics and morals, they want their site to be as | | | | energy in a short advertising campaign rather than |
| effective as possible but they want to do it "the right | | | | doing something that will cause damage to your site |
| way". The SEO industry labelled these techniques as | | | | and reputation. Black-hat SEO is a waste of time and |
| "black-hat" so it denotes them as the evil deeds of | | | | effort and not worth the damage it will do. |
| SEO and to deter people from getting caught up it in. | | | | |
