| Digital Out Of Home advertising is a global phenomena | | | | One company is actively targeting celebrities, athletes |
| this is one of the fastest growing markets. Learn how | | | | and high rollers. You don't get more exclusive than the |
| to the best reach captive audiences. | | | | Jet set, do you? They only target people who have a |
| From an advertising viewpoint, airports are perfect for | | | | net worth of $10 million with an investment portfolio of |
| reaching the captive audience; because once the | | | | $6 million. |
| passengers have checked in they are | | | | Now this company have deployed large 80" screens |
| captive...Because what do we all do once we have | | | | that give the well heeled advanced passenger |
| ditched the baggage? | | | | information, allowing them to inform limo drivers and |
| - We look for some where to get something to eat | | | | family members of delays etc. |
| - Go to the duty free store | | | | One part of the display is given to a radar screen and |
| - Buy a drink and a magazine | | | | the other is given to local services and products, so |
| It is a known fact that "wait warping", (when | | | | you can see what jets are for sale. |
| consumers pay more attention to digital signage is | | | | Using this type of advertising, one company used |
| when they are waiting). As digital signs help by giving a | | | | negative advertising and increased their sales, the |
| perceived shorter wait time by entertaining the | | | | Cessna jet company decided to reduce their prices |
| consumer, during their wait. | | | | and sold more turbo props, proving that digital |
| Targeting the Jet set. | | | | advertising works. |
