| Move over pop star "Posh Spice" Adams and English | | | | Hewitt's values of the gritty, anti-establishment, |
| soccer hero David Beckham, the personal branding | | | | anti-authority fighter appeal to the Australian larrikin in |
| power of newly engaged Australian celebrity sports | | | | us all, while Cartwright's youthful, wholesome |
| couple Lleyton Hewitt and Rebecca Cartwright could | | | | girl-next-door image provides a balance to this, a |
| be worth up to $100 million dollars. | | | | component essential to any brand building. |
| In terms of public relations and effective public relations, | | | | Brands help keep products or services fresh in the |
| their media performance this week in both print and | | | | minds of consumers - and good marketers and |
| television proves they have the potential to become a | | | | influencers are able to identify what is at the core of a |
| truly global brand and rival Posh and Becks on the | | | | brand. |
| world stage. | | | | The outstanding attribute of the Hewitt/Cartwright |
| Hewitt, who has undergone a lot of media training has | | | | personal brand is that their values are very authentic |
| earnings from sponsorship and tennis valued at $13.7 | | | | and resonate across a wide range demographics, a |
| million per year according to the BRW Rich List. | | | | very clever marketing strategy. |
| Their personal brand is definitely stronger as a couple | | | | Both are not afraid to show their emotions and this is |
| because they are opposites that attract, and this is | | | | what cynical consumers want in a noisy, crowded and |
| always very seductive for consumers in terms of | | | | often over-hyped marketplace, plus their clever use of |
| marketing strategy. | | | | effective public relations. |
