| There are many things companies can do to attract | | | | is immense. Coke is a huge sponsor of American Idol |
| the huge teenage population that buys products for | | | | and runs commercials filled with young people doing |
| themselves and as gifts. While offering an Alien | | | | things and listening to music that is specific to their age |
| Workshop or Chocolate skateboards may seem like a | | | | group. Teens have become one of the main |
| novel idea, it has been proven that greater marketing | | | | consumers of products that Coke has launched during |
| success with this age group comes from more | | | | these commercials. |
| traditional methods. These methods include internet | | | | Celebrity endorsements are very successful and |
| marketing, television commercials, celebrity | | | | important marketing tools used by companies to |
| endorsements and catalog mailers. | | | | attract teenagers. The list of famous people making |
| Most teens spend an incredible amount of time on the | | | | clothes, perfume, shoes, video games and restaurants |
| computer, surfing the web, catching up on Facebook | | | | is long and growing. Two examples of celebrities that |
| and emailing friends. They are exposed to hundreds of | | | | are successfully selling their products to the teenage |
| typical ads at the top and sides of web pages. These | | | | population are Britney Spears and Jennifer Lopez. |
| ads are one way in which companies have found | | | | These two musicians initially attracted teens through |
| avenues for beneficial product or promotion | | | | their music on the radio. Now Britney is selling millions of |
| advertising. Another way is through individual blogs | | | | bottles of perfume to those same fans. Jennifer Lopez |
| where people actually discuss and rate the new | | | | went from being "Jenny on the Block" in lyrics to |
| products' taste, function or performance. A third way | | | | outfitting millions of teenage girls in jeans, tight fitting |
| to connect with teen on the internet is through their | | | | shirts and large belts. This cross marketing increases |
| Facebook pages. Teens can send links and information | | | | teen spending and allows musical artists to make |
| about new products to their whole list of friends with | | | | money in other areas besides music. |
| just a click of a mouse. This simple action can greatly | | | | Lastly, catalog mailers are a great way to gain brand |
| increase the popularity of a product very quickly. | | | | loyalty and increase teenagers' awareness of new |
| Television commercials have always proven to be a | | | | products. A company who has been very successful |
| great marketing tool for all ages of consumers. In order | | | | at this type of marketing is Pottery Barn Teen. Their |
| to target the teenage population a company will have | | | | catalog has set trends for teens in how they style their |
| to run their ads on channels like Bravo, MTV, VH1 and | | | | bedrooms, playrooms and study areas. Their catalog |
| FOX. These channels' programming is focused on the | | | | also does a fantastic job at targeting teenagers |
| later teenage and early twenties years. A great | | | | before entering college. The pages of their catalog |
| example would be for a company to run their | | | | feature dorm room furniture and accessories that are |
| commercials during a show like American Idol. While it | | | | trend setting, modern and well priced for this age |
| is very expensive to have commercials run during this | | | | group. |
| prime time show, the exposure level to this age group | | | | |
