| Have you noticed how many celebrity-endorsed | | | | WIN-WIN-WIN scenario. The product or service |
| products there are on the market? Have you ever | | | | provider wins by getting a testimonial from you. The |
| stopped to ask yourself why? I believe it is because | | | | potential buyer wins by having the benefit of your |
| people often buy based on emotion or third party | | | | third-party opinion. And you win by getting an external |
| testimonials. "Well if that celebrity / athlete / artist / | | | | link to your website, which can help in your search |
| fill-in-the-blank likes that product or service, I might like it | | | | engine optimization. |
| too!" | | | | Alex Mandossian, one of my teachers, taught me a |
| But the value of a third party opinion isn't limited to well | | | | great method for giving testimonials that will be sure to |
| known figures. Testimonials from everyday users go a | | | | get you some link love. |
| long way in marketing of any product and in helping the | | | | When you write a testimonial, answer these three |
| potential consumer make a decision about the product. | | | | questions: |
| People who teach, speak, write, coach or in some | | | | |
| other way sell a product or service to others LOVE to | | | | 1. What your life/business was like BEFORE you found |
| get testimonials! (Trust me.) They can say anything | | | | this product or service. |
| about their service but potential clients are more apt to | | | | 2. What your life/business is like NOW as a result of |
| believe what people who have used the product or | | | | this product or service. |
| service have to say. Think about it - whose opinion do | | | | 3. How you expect using this product or service will |
| you put more clout in, the person selling a product or | | | | CONTINUE to impact your life/business. Following that |
| someone who has used it and has no vested interest | | | | format creates POWERFUL testimonials! So be |
| in whether you make a purchase or not? Often it is | | | | proactive and send testimonials to people whose |
| the third party testimonial that makes the difference. | | | | products or services you liked or found helpful. Then |
| YOU can be that third party and create a | | | | sign your full name and give your web address. |
