| This may come as a surprise, but almost all healthy | | | | synthetics? Companies use these unnatural ingredients |
| skin anti wrinkle cream on the store shelf doesn't work. | | | | because they are cheap. Do you really want to buy |
| Now, what do I mean by "doesn't work"? I mean that it | | | | anti wrinkle skin care products from a company that |
| simply does not prevent wrinkles or smooth out | | | | cares more about maximizing profit than consumer |
| existing wrinkles. You may be shaking your head right | | | | satisfaction? |
| now, thinking about leaving this article. But wait! If you | | | | Finally, here is the biggest hurdle an anti wrinkle cream |
| read to the end, I promise you will agree with me. | | | | has to overcome. Even if a product passes the first |
| How do I know that most anti wrinkle skin care | | | | two points, it usually fails here. To be considered |
| products don't work? Well, with most of them, I don't | | | | effective, a skin cream has to address the three root |
| even have to use it to know that it is crappy. First, I | | | | causes of wrinkles. What are they? |
| look at how the company chooses to advertise their | | | | - The slowing of collagen and elastin production |
| skin cream. Do they buy magazine ads? Do they buy | | | | - The breakdown of hyalouronic acid |
| commercial spots on tv? Do they employ a celebrity | | | | - Free radical oxidation damage |
| actress or model as a spokesperson? If they do all | | | | These three natural processes cause wrinkles. If the |
| these things (most big cosmetics companies do), what | | | | ingredients in a product don't combat them, it is |
| does that tell us? | | | | worthless in my mind. I don't care what claims are |
| Well, it tells me that the company is budgeting a lot of | | | | made or how good it smells; all of that becomes |
| money for marketing. This seems backward to me. | | | | irrelevant when you talk about the actual science of |
| Shouldn't a skincare company devote most of their | | | | anti-wrinkle skincare. |
| capital to researching and developing the best | | | | So which natural ingredients stop these three big skin |
| ingredients? If a company devotes little resources to | | | | agers? |
| product development, that is worrying to me as a | | | | Well, I'll leave that for another time. It's much too |
| consumer. | | | | important a subject to tack on to the end of this article. |
| Next, I look at the actual ingredients on the label. This is | | | | However, if you want to continue this discussion, visit |
| where you really find out if a healthy skin anti wrinkle | | | | my site now. There you can learn more about the root |
| cream is effective. Look at the label; are the | | | | causes of wrinkles. And you can discover which |
| ingredients all natural substances? Or do you see | | | | natural substances in a healthy skin anti wrinkle cream |
| names of chemical compounds and other skin-irritating | | | | work most powerfully against them. |
