| A great way to impress people is to mention the | | | | You are just doing it because they asked. |
| celebrities who endorse your work... however, you | | | | When people get to hear what famous people are |
| don't want to appear arrogant or braggadocious, so | | | | saying about your book, service, or product, they will |
| what is the solution? | | | | ultimately see you as the real thing and that you are |
| Verbalizing your testimonials in conversations is a tricky | | | | great at what you do. If they really do have plans to |
| act. It should be done discreetly, modestly, and | | | | buy your book, service, or product, but were a bit |
| effectively. Your best bet is to only talk about what | | | | apprehensive at first, hearing all the raves about your |
| you do when asked. You do not want to bring it up out | | | | book, service, or product will make them decide to buy |
| of nowhere and sound like you are boasting and | | | | once and for all. In their minds, they are convinced that |
| gleaming about your books, services, or products. You | | | | what you've got is certainly great! |
| should make a way to have it appear like it's not about | | | | An even more effective way includes an accomplice. |
| you but about who you are talking to. | | | | Specifically, someone who is also looking to modestly |
| Make the person you are talking to feel that you care | | | | brag about themselves. Basically, this method is about |
| about him or her and only mention the celebrities when | | | | having your partner speak about your celebrity |
| it is relevant. Show that you are more into helping the | | | | testimonials to others and you return the favor by also |
| person reach his or her goals. Do not brag. Make the | | | | speaking about your partner's testimonials. |
| person want to hear your celebrity endorsements. | | | | When the two of you are in a conversation with a |
| Your best bet is to take the tone, "Wow! I can't believe | | | | different person, you let your partner say something |
| they said this either! Isn't that cool?" | | | | like, 'You know, Ellen knows (Celebrity Name) and they |
| Use this conversation as an example. | | | | have said some great things about her services.' |
| You: The book came out last year and was published | | | | You'll be modest and return the favor and say, 'Oh, |
| by.. (etc.) I'm really honored and blessed to have a lot | | | | stop. You just say that because you don't want me to |
| of big name celebrities raving about it. | | | | tell people that (Celebrity Y) says your product |
| Them: Like who? | | | | changed his life!' |
| You: Well, I've got a bunch of stories, but I want to | | | | Remember, testimonials are more powerful than your |
| respect your time. Why don't you tell me who you'd | | | | own words, specifically celebrity testimonials. |
| like me to tell you about, a business owner like yourself, | | | | Therefore, when a customer raises an objection about |
| an athlete, a congressman, or an author. | | | | your book, service, or product, you tell them, |
| Notice how you remain respectful and sneakily | | | | 'Well, it's like my friend (celebrity's name) says...' and |
| low-key. You also get to make them ask out of | | | | then you say the celebrity's quote, which you have |
| curiosity and when you told them about your | | | | memorized. |
| testimonials; it is not anymore unabashedly quoting | | | | Once again, you have marketed with your testimonial. |
| what others are saying about your product anymore. | | | | |
