Ineffective Vs Influential - As a Case Study

Periodically I love sharing coaching client results andHer body language, as she moves toward people, is
how they are doing with their approaches tolike watching a racer come toward you. She projects
"changing" what is not working for them. For purposesan image of fast, big, powerful and "don't waste my
of telling her story, I will call her "Ginny". Imagine one oftime".
the most dynamic, strong, confident and influentialGinny also brings a high amount of passion that is
women you have ever met and this is Ginny.interpreted as high emotion to meetings and
She is closing in on 50 years of age and is in the foodconversations.
industry. To clarify, she is in the "fine dining" level of theHere is this very effective person charging around,
food industry. Ginny has 15 years of experience inappearing to give orders, too busy to really listen to
dealing with stars, athletes, news anchors, celebritiesyou, with a conversational pace of REALLY FAST
from all lifestyles, and she does it well. She can talk theand totally sure that what she is doing/speaking is right
small talk and keeps up with the latest news of theand all with high emotion.
trade.After six weeks of working together, Ginny had her
Ginny's staff has worked with her for the full 15 yearsinfluence back. In fact, people were not sure what
that she has been with this fine dining establishment,changed, but all of her direct reports commented on it.
where she holds the title of Vice President. Her titlePeople asked her if she had lost weight or changed
should actually be VP of Everything. Ginny contactedher hair. Her boss now refers to her as "we" when
me for coaching because she felt that she had lostspeaking in organizational and strategy meetings.
influence with the owner and that he treated her like aWe worked together on the following:o 65% - 70% of
glorified administrative assistant. She wanted to bethe world does not speak, move or gesture like she
clear about her position within the company and herdoeso People need feedback, not just instructionso
standing with the owner.Passion and emotions are necessary to make a point,
We did a leadership and communication assessmentnot as a conversational habito Effectiveness comes in
to gather information and create a snapshot of hermany packages and she needs to recognize that and
current strengths and talents. The assessment alsosupport ito Being right only annoys, being effective
gives us information on how she communicates,means, you are aware and in rapport with those
motivates, what she values, how she operates, andaround you
generally what is most important to her in how sheGinny also feels much better. She is less stressed and
leads.less righteous about things being done her way. Ginny
We discovered that Ginny has many strengths andrecognizes now when she is in her "hard charging"
talents. We also discovered that she has some habitsmode and uses it to create influence rather than
that could be contributing to her issues with her positionpeople running in the other direction. She had to
in the company and in her relationship with thebecome aware and practices her awareness on a
restaurant owner.daily basis. It is not easy, but it is a simple and powerful
First of all, Ginny has little or no tolerance for peopleshift.
who think, speak or work more slowly than she does.Another result is that the restaurant owner now seeks
The problem with her lack of tolerance is that much ofGinny out and asks her opinion. By creating this
the world around her moves more slowly than shepowerful shift for herself through coaching she realized
does. The habits that she developed over the years tothat she has a choice. She can either be "right" or she
deal with each new added responsibility were to workcan be "effective." Smart, success-seeking individuals
faster, harder and move at breakneck speed.want to know when they are not effective. Ginny now
Ginny's speech patterns, pacing and tone are fast. Sheknows her habits and chooses influence, confidence
speaks at an 800-900 words per minute with theand success each and every time. You can create
average speech patterns at 400 words per minute.your own powerful shift from being and feeling weak
She is racing through her conversations with people -and ineffective to being and feeling influential. You do
especially the people at work.have a choice.