| Very seldom do you visit a web site that is free and | | | | advertising to lift web site traffic rather than annoy |
| clear of any banner advertising. We always have to | | | | every set of eyes your ad will meet. Also, be |
| scroll past banner ads. They literally appear | | | | conscious of the content of the web sites that you |
| everywhere these days whether the adverts are at | | | | are placing your banner advertising on. |
| the very top of the page, running down the right side | | | | In general, most graphic designers, when it comes to |
| of the page or at the bottom of the page. And let's not | | | | banner advertising, follow the KISS method of |
| forget the infamous pop up ad! Each banner ad is | | | | marketing. Keep It Simple and Stupid. Now, when we |
| vying for our attention, wanting our clicks to raise their | | | | say stupid, we are talking about making sure your tone |
| profile and web site traffic. The very idea behind the | | | | and the wording aren't overly complicated or above |
| advertiser running a banner advertising campaign is to | | | | the heads of the general audience. There isn't enough |
| increase their web site traffic by drawing you in with | | | | room within a banner ad to post every single detail |
| their ad. You may notice the ad promising you | | | | about your company or product. The dimensions of |
| information on something unbelievable or an offer that | | | | banner advertising don't provide the space to be too |
| you can't pass up! The banner advertising will be a | | | | wordy or descriptive. Remember, the goal is to turn |
| well-crafted message with action verbs that serve as | | | | the people seeing your ad into web site traffic. They |
| a call to action. This call to action is typically you clicking | | | | will have plenty of time to learn the specifics about |
| the advertisement and boosting their web site traffic. | | | | your site... when that person actually clicks your ad and |
| Good banner advertising is typically brief, clever and | | | | browses your site for more details! Keep the |
| informative while also leaving the viewer wanting more | | | | message of your banner advertising concise and to |
| - giving them no choice but to click the ad! | | | | the point! |
| There are only a few seconds to entice people into | | | | Instead of writing long descriptive text and, worse yet, |
| clicking your banner advertisement and potentially | | | | fitting more and more text into your banner ad by |
| becoming regular web site traffic, frequent visitors, paid | | | | animating frames or using a Flash presentation, keep |
| subscribers or customers at your site. It is important to | | | | the wording short, the font size and style large and |
| avoid two common mistakes in banner ad creation. | | | | prominent, so your banner advertising will catch the |
| Many times someone will mistakenly feel the need to | | | | eye. |
| be obnoxious with their ad in an effort to make their | | | | A creative and well though out banner advertising |
| banner advertising stand out from other ads. There will | | | | campaign will always remain an effective way to |
| be constant animation, tons of Flash, celebrity pictures, | | | | attract interest and increase your web site traffic! |
| sound effects and loud colors. You want your banner | | | | |
