| Gambling is one of the first industries to increase its | | | | The impact of online poker has not been limited to the |
| market reach via the Internet. Poker is one of the most | | | | online market alone. The industry has increased its |
| profitable games that the gambling industry has to | | | | presence with successful TV shows that feature |
| offer. It has been estimated that in 2005 alone, online | | | | poker. Nowadays, the public is regularly exposed to |
| gamblers have spent more than $60 billion for such | | | | these games. The hype about poker can even be |
| recreation. Experts on online gaming believe that in two | | | | attributed to the increased number of prominent |
| to three years, online poker will be the most dominant | | | | television networks airing poker shows with celebrity |
| game in gambling. At the same time, the annual | | | | players. |
| commission for this game?globally?will be around $4 | | | | The involvement of worldwide financial powerhouses |
| billion. | | | | in the gaming industry has also added to the exposure |
| Online pokers have often used the Internet as a | | | | of online poker. In gambling, the presence of large |
| means to promote themselves. Whether through | | | | amounts of money has never failed to stir public |
| banner ads or pop-ups, gambling ads have been one | | | | interest. |
| of the most visible in online marketing. Even with the | | | | With all these on the plate of the online gambling |
| rise of pop-up blocking methods, these advertisements | | | | industry, it is safe to say that the growth of online |
| remain. In fact, online poker pop-up ads are one of the | | | | poker will not be slowing down any time soon. In fact, |
| most resilient ads. Companies that design them have | | | | many American investors are expanding onto |
| found ways to avoid the barring methods that security | | | | European shores to produce online poker television |
| software companies use. | | | | programs in different languages. |
