| In order to succeed in a market place advertising | | | | target audience, and this technique has been proven |
| needs to be clever. It is not enough to simply present | | | | effective time and time again - The giving away of |
| the product to somebody; you have to make them | | | | personalised gifts. The merchandise industry is bigger |
| want the product also. There are many methods for | | | | than ever before since the method of advertising is so |
| advertising and brand building, one crucial technique is | | | | effective. The reason for the success is that |
| the generation of emotion. If the advertising of a | | | | everybody loves a freebie. It is the gift that moves the |
| product draws on the emotion of the subject then you | | | | emotion in the candidate and that emotion is passed |
| are on to a winner. | | | | on to the logo that is printed on the item. That |
| Emotional response in advertising has 2 main benefits | | | | company is thus perceived differently than it would |
| that help the campaign. Firstly the emotions that are | | | | have normally been. |
| felt when seeing the advertising are subconsciously | | | | Perhaps the most effective of promotional items for |
| transferred on to the brand; this shapes the | | | | the movement of emotions are personalized |
| perspective of the brand itself. Say for instance you | | | | chocolates. Chocolate itself is a mood elevator and it is |
| hear your favorite song while seeing a certain product. | | | | used by millions everyday for this purpose. On eating |
| The "feel good" feeling the song creates is also applied | | | | chocolate many people report that there mood is |
| to the actual product itself. The second benefit the | | | | better. |
| emotional response has is the engagement of the | | | | Personalized chocolates are branded with a |
| audience and memorability. We can all think of some | | | | company's logo. There are many different ways this |
| famous music to some television adverts we may | | | | can be done, either directly on the chocolate itself, or |
| have seen, British Airways or Coke perhaps. | | | | on the wrapper. There are many different types of |
| In fact for the last 10 year top experts have reported | | | | personalized chocolate options on the market, either |
| that the emotional content of advertising is more | | | | individual bite-sized or gift boxes; luxury or budget. You |
| powerful than anything else. When it comes to the | | | | can even have a bespoke mould created for shapes |
| buying process it is emotions that control the deciding | | | | built entirely of chocolate, perhaps for a company logo |
| factor more than anything else. We are at the end of | | | | or mascot. |
| the day governed by our emotions. For big advertising | | | | When the candidate receives the chocolate it is their |
| campaign, employing the top experts in the industry, | | | | emotions that are moved, thus the most successful |
| buying rights to use a certain theme tune or celebrity | | | | tactic of advertising is achieved with this promotional |
| endorsement can be costly. Not all companies can | | | | method. This makes personalized chocolates one of |
| afford such exposure. | | | | the most successful giveaway items in promotional |
| There are other ways to move the emotion in your | | | | merchandise. |
