| Profit Lance takes a great deal of time stepping you | | | | included links to a website you've mentioned in the |
| through the concept of "AdSense". On one hand, it's a | | | | content. When someone clicks on the ad or link, you're |
| simple concept. On the other, to execute it effectively | | | | paid. If they click on the ad and buy something, you |
| will take time, patience and often, trial and error. | | | | could be paid even more. |
| The basic idea is this. You set up a website. You | | | | For example, you develop a website based on a |
| design it so that it contains blogs and information on | | | | resort town. You put up all kinds of content, from what |
| the hottest topics around - from gossip about | | | | to see to where to stay and how to have a great |
| celebrities, to the newest weight loss idea, to whatever | | | | vacation. You put in a section on restaurants. The |
| a website visitor would be interested in. | | | | content is general, but there are several of these mini |
| Realize that you are competing against an | | | | billboards sitting there for different restaurants and their |
| ever-growing number of websites for visitors. That's | | | | menus. Every time someone clicks on one of these to |
| where content and keyword choices are incredibly | | | | read the menu, you are paid. If it is a reservation |
| important. These content and keyword choices must | | | | service or hotel, when someone comes to their |
| be changing. The site must be dynamic and reflect the | | | | website through yours, you are paid. If the visitor books |
| hottest ideas, the latest gossip or the best advice. You | | | | a room, again you could be paid even more. |
| want to attract as many visitors as possible to your | | | | AdSense really relies on the law of large numbers. |
| site. | | | | The more people that come to your site, the greater |
| Once the visitor is at your website, AdSense is | | | | the odds become of them clicking through to yet |
| important and comes into play. This concept is that | | | | another site, one that pays you for every click. |
| you have filled advertising space - little mini billboards, if | | | | This doesn't happen overnight. But, once you learn the |
| you will, on your site with invitations to the visitor to | | | | ins and outs of the system, you can use it to create a |
| "click here to see more". These mini billboards are | | | | reliable stream of income for yourself. |
| generally related to the website's content. Or, you've | | | | |
