| Ever wondered what would happen to a world devoid | | | | could end up eating the industry. But opinions have |
| of fashion. Hard to imagine; isn't it? Today every | | | | changed with time. The fashion industry has |
| person is almost obsessed with a single aim to look | | | | understood that people buy replicas only because they |
| fashionable and trendy. Clever marketing strategy | | | | love a certain brand and would like to own one. It's just |
| makes owning a certain brand a do or die situation for | | | | that they cannot own them. After all imitation is the |
| many fashion wannabe's. You are a part of the ‘A' | | | | best and sincerest form of flattery. Let's face it; most |
| list if you own a certain brand, or else you're history. | | | | of the so called connoisseurs of fashion would never |
| Brands are promoted as if they were a religion and | | | | be able to tell the difference between the genuine and |
| not being a part of that religion is like being out of | | | | a well made replica. There's nothing wrong in wearing |
| everything that's happening in the world. Every year | | | | one as long as one is free to admit when asked, that |
| Fashion houses revise their budget, and every time the | | | | he or she is wearing a replica. We all would like to |
| spending for celebrity endorsements is higher than the | | | | enter a party or an office meeting wearing something |
| previous. A major chunk of the budget is spent on | | | | that would make a statement. |
| marketing. The celebrities do their best to see to it that | | | | But as the Latin maxim goes ‘Caveat Emptor'. |
| they endorse their brand at every given opportunity. | | | | Make sure you know what you are buying because |
| This is in turn lapped up by their fans who would do | | | | there are replicas and then there are the real good |
| anything that their favorite celebrity would ask them to. | | | | replicas. There's always help available online. There are |
| But not everyone can afford to own one. Earlier | | | | plenty of sites that guide you to buy good replicas at |
| people had just one or may be two of the real and | | | | competitive prices. But beware there are also a lot of |
| good branded stuff and the rest was the ordinary | | | | fraudsters on the internet also. Make sure you get |
| ones locally made. But today the trend is now to own | | | | your money's worth. There are sites that review sites |
| as many branded things as one can. | | | | that sell replica. You can skim through them before |
| Not everyone can afford to fill their wardrobe with | | | | you actually decide to buy one. You can register your |
| branded stuff. Thus enters the replica industry. A few | | | | complaints on these sites that will ensure that your |
| years back, owning anything that was not original was | | | | voice is heard. |
| looked down upon. People hid it as if it was a family | | | | So go ahead and have no qualms about wearing that |
| secret to be taken to the grave along with them. The | | | | Rolex you bought for just $100 to the office meeting! |
| replica industry was frowned upon as a parasite which | | | | |
