| Samsung is not just about mobile phones and | | | | the English Premiership Team Chelsea FC, which is |
| electronic gadgets. Lately, it is also into sports. Not that | | | | reported to be the second costliest English football |
| it has branched into making sports apparels and | | | | sponsorship in the league's history. In France, there is |
| equipment as well. It has been a major sponsor of the | | | | the Samsung Super League which it holds in |
| world Olympic games since 1998 and in every summer | | | | partnership with the International Federation for |
| and winter Olympics thence culminating in the | | | | Equestrian Sports. And there is the FEI Nations Cup |
| Vancouver Winter games this year. For more than 10 | | | | sponsorship. The Nations cup is the oldest and most |
| strong years, it has been behind the Olympic | | | | renowned equestrian sporting event worldwide. |
| movement. A new contract binds Samsung with the | | | | In football - crazy Latin America, Samsung is behind |
| Olympic well into every games until 2016. | | | | the Brazilian Team Palmieras and the Mexican Football |
| This goes to show that the company is strongly into | | | | Team, Club Deportivo Guadajalara. In the US, there is |
| making the brand a part of the entire global community | | | | the Samsung 500 as Samsung logos blaze around the |
| by being a major part of this global event. It is | | | | Texas race track. Down under, it is behind the Sydney |
| committed in making Samsung a durable global brand | | | | Roosters, a professional Rugby Team in Australia's |
| for every consumer around the world. It fist made its | | | | National Rugby League. It is also the sponsor of the |
| presence felt in the Nagano Winter Olympics in 1998. | | | | Melbourne Victory Football Club. |
| Since then, it has been a fixture in the following | | | | Back at home, it is owner of the professional Baseball |
| Olympic games namely: the 2000 Sydney summer | | | | team, Samsung Lions, the Football team Suwom |
| Olympics, the 2002 Salt Lake City Winter Olympics, | | | | Samsung Bluewings, the Basketball Team Seoul |
| the 2004 Athens Summer Olympics, the 2006 Winter | | | | Samsung thunders, the Women's basketball team |
| Olympics, the 2008 Beijing Olympics and the 2010 | | | | Samsung Bichumi, and the volleyball team Samsung |
| Vancouver Winter Olympics. It is also expected to be | | | | Blue Fangs. |
| behind the upcoming 2012 London Olympic Games, the | | | | It is also very active in Asia where it plans to start a |
| 2014 Winter Olympics, and the 2016 Rio de Janiero | | | | cricket league and build sports stadiums in people - rich |
| Summer Olympics. | | | | India. The Asian Games is also host to a number of |
| Samsung's long - term commitment to these upcoming | | | | Samsung sponsorships. |
| global events is sure to cement Samsung brand | | | | Samsung's presence is not limited to race tracks and |
| awareness around the world, as it strides to expand | | | | playing fields. In the cyber wars, Samsung sponsors |
| its market and overtake rival maker of mobile phones | | | | the professional Star Craft team, Samsung Khan, the |
| and other electronic gadgets. | | | | winner of the 2008 Shinhan Bank Pro League. It is also |
| Aside from the Olympics, it has also been ubiquitous in | | | | among the major advertisers in the World Cyber |
| many sports events around the world. Europe is no | | | | Games. |
| exemption. It entered into a sponsorship contract with | | | | |
