| Prepare now for success in the new year. Shift your | | | | you can make, the new markets you can target. Use |
| focus from tactical marketing to transformational | | | | this time to transform yourself and your business. By |
| marketing. Inject that new attitude into your PR | | | | that I don't necessarily mean make major changes to |
| campaign, your internet marketing, and into all of your | | | | your business. But change how you approach it. Shift |
| promotional efforts. | | | | your attitude towards yourself, your business, your |
| 2009 was not an easy year for most businesses. We | | | | associates, your employees and your customers or |
| hit the worst recession since the Great Depression (is | | | | clients. Bring some magic to the table. Get exited about |
| "great" really the appropriate adjective); we saw | | | | what the new year can bring. |
| unprecedented unemployment rates. It was a year of | | | | Now take that change in attitude, that excitement, and |
| sustained constriction, but as with all of nature we're in | | | | reflect that in your marketing. Shift your focus from |
| a cycle. Fall leads to spring and times of constriction | | | | tactical marketing to transformational marketing. Inject |
| lead to those of expansion. The problem is that when | | | | that new attitude into your PR campaign, your internet |
| tough times come, most businesses focus on the | | | | marketing, and into all of your promotional efforts. |
| negative, actually adding to it. They cut back on, or | | | | Having run a public relations firm for nearly two |
| severely limit their marketing, which in turn restricts their | | | | decades, I've seen how the excitement that |
| growth. So, make a decision NOW to reverse this | | | | entrepreneurs or business owners bring with them |
| trend in the new year. | | | | carries into their marketing and ultimately into their |
| Be practical, but be savvy. Take a look at your | | | | overall success. Make the leap towards sustained, |
| business plan and make the appropriate adjustments. | | | | transformational marketing your goal for the new year. |
| Focus on your values and your core strengths, then | | | | Make it your year for growth and expansion. Make it |
| market to those. Get excited about where your | | | | your year for success. |
| business can go, how it can grow, the new changes | | | | |
