| When it comes to breaking through the barriers which | | | | behind our eyes, where all things happen. |
| hold us back, when it comes to really understanding | | | | "Positive thinking is a lie. My own experiences coaching |
| how we work and what makes us tick none of us are | | | | mental skills to performance and celebrity sports stars |
| experts, or at least we are not experts when it comes | | | | are not based around positive thinking. By its very |
| to ourselves. | | | | nature positive thinking is misleading. As the leader in |
| We have all experienced those moments when our | | | | your own life one of the most important and bravest |
| performance does not match the preparation we put | | | | decisions you could make is to stay open to the |
| in. It might be in the sports arena, it might be in tests, or | | | | possible." Says Jamie Edwards in Chapter six of his |
| business or even life. We know we work hard and we | | | | book. He is nothing less than controversial in that he |
| know we prepare and we know that we have the | | | | talks straight and talks true. By dispelling myths and |
| ability but there is something we cannot fathom which | | | | platitudes he has the talent to force the reader to |
| seems to be holding us back. | | | | focus on those things which are truly important. To |
| This is exactly the point when the wise amongst us | | | | prove the case he says imagine a content (any |
| turn (usually out of necessity) to professionals and | | | | contest, though he uses golf as an example), if you |
| those who are more stubborn and refuse to accept | | | | spend all year preparing for it does it mean you will |
| we need help and carry on regardless, wasting time | | | | automatically succeed? No. Neither does it mean you |
| and resources and getting nowhere fast. | | | | will automatically fail if you have spent a short ten |
| Mental Ketchup is a book that's designed to stop this | | | | days getting ready for what's to come. Both success |
| from happening. Written by Jamie Edwards, a | | | | and failure are likely outcomes and by accepting the |
| performance coach who is equally at home dealing | | | | possible we learn to open ourselves to a much better |
| with world class athletes as well as businessmen, it | | | | performance that would have been possible without |
| takes the reader through the different situations where | | | | the realization and the insights which accompany it. |
| these 'mental blocks' may be encountered and with | | | | Mental Ketchup is full of stuff like that. By the time you |
| the easy, conversational style that is the trademark of | | | | get to the end of the 180 pages I can guarantee that |
| its author, delivers solution after solution which can be | | | | Jamie Edwards' words will have managed to |
| applied to help us unblock. | | | | transform the way you feel, think and plan about what |
| It might be tempting, at this point, to say that Mental | | | | you do. That is the secret of the title too. Jamie does |
| Ketchup is a kind of magic. You read it, think about it | | | | not promise to give you anything which you do not |
| and it works. But that is an oversimplification of a very | | | | already have. You will not find talents where there |
| complex process. Mental Ketchup, more accurately, is | | | | were none before, nor abilities which you do not have |
| a mirror. In writing it, Jamie Edwards, has succeeded in | | | | already. But what he does promise to do (and does) is |
| taking the precision and incisiveness of the one-to-one | | | | allow you to take what you have and go much further |
| session one could have with a performance coach | | | | with it than you can just now. |
| and translating it into a book which speaks wisdom | | | | Available from Amazon and any good bookstore it is |
| exactly where it matters: that quite dark place, just | | | | the one book this year you really need to read. |
