| Marketing is essential so your books will sell and | | | | Think about it. Which will you pursue? An ad in the |
| business will flourish. As part of your book marketing | | | | paper for a new restaurant or a neighbor telling you |
| campaign, any sharp businessperson would utilize | | | | where he just had a wonderful grilled shrimp pasta? |
| testimonials to make their products appeal more. | | | | - In reality, customers are very skeptical and selective |
| Celebrity endorsements are even more effective. As | | | | when it comes to purchasing as they have probably |
| a matter of fact, people will buy the instant they know | | | | been probably in the past. They don't want to spend; |
| that their favorite celebrity endorses the product. | | | | they want to invest. |
| Incredible but true; celebrity testimonials and | | | | - In contrast, when a prospective customer reads a |
| endorsements work like a charm! | | | | testimonial about your book, product, or service -- the |
| So what really are the benefits of using celebrity | | | | ranting and raving will be seen as objective feedback. |
| testimonials? Let me share the details. | | | | So, it is therefore seen as more trustworthy. |
| - When celebrities -- who your customers know, like, | | | | - Testimonials provide instant credibility in your market's |
| and trust -- are endorsing you, that familiarity, likeability, | | | | perspective. Endorsements from well-known experts |
| and credibility are all automatically transferred along to | | | | will make your products appear as the 'real thing' with |
| you. So even if the market doesn't know you, the | | | | no catch at all! |
| product will still appeal to them. | | | | - You get instant sales and marketing copy with |
| - Celebrity testimonials make you look like a | | | | testimonials. Some of the absolute best copy you can |
| well-networked expert. Thus, this increase in value will | | | | put on your marketing pieces are your endorsements |
| allow you to charge more for your service and | | | | from other people. You can scream at your client with |
| products. | | | | a megaphone all day, telling him or her how great you |
| - People want to be associated with big-named | | | | are, but it won't be as effective as having a handful of |
| personalities. This is exactly why 'People Magazine' | | | | other people talk about you and the great book, |
| sells so well. Having celebrity testimonials is like | | | | service, or product that you offer. |
| 'piggy-backing' on their fame resulting in your market to | | | | - You will be perceived as an insider. With all the big |
| like you and your product. | | | | names endorsing your book, service, or product, your |
| - Your customers will see you as a celebrity yourself. | | | | clients have no choice but to distinguish you as |
| Ever noticed how celebrities hang out with other | | | | someone who has exclusive access to these big |
| celebrities? If you have big names endorsing you, the | | | | names. |
| perception will be that you are hanging out with these | | | | To sum it all up, using celebrity testimonials will save |
| people, bringing you a lot of respect, credibility, and | | | | you time, reduce workload and stress, build customer |
| prestige. | | | | loyalty, increase conversion ratios, and ultimately, make |
| - The approval and endorsement of others will | | | | more money! |
| generate more appeal than the ads on the paper. | | | | |
