| If you know what to do and how to do it, celebrity | | | | receive something that can be used for promotion. In |
| product placement can be relatively inexpensive. You | | | | line with that, make your campaign easy to respond to. |
| do not have to put multimillion dollar contracts into | | | | If you're after a handwritten note that says thank you, |
| celebrities' hands. All you have to do is send the right | | | | you may want to consider sending personalized cards |
| products and services to the right stars. The size of | | | | along with your gift. Also, make sure you make it as |
| your brand and the retail price tag just don't matter. | | | | easy as possible for the celebrity or their |
| The playing field is pretty even if you do your research | | | | representative to contact you. Include a couple of your |
| and play it smart. Send the right package to the right | | | | business cards with every package. |
| people and you can get an endorsement from some | | | | Do be gracious. When dealing with celebrities and their |
| of today's biggest celebrities. | | | | representatives, make sure you are always courteous |
| Here are some important Do's to help ensure your | | | | and professional. This is a business interaction and |
| celebrity product placement efforts are most effective: | | | | should always be treated as such. Don't be pushy, |
| Do make sure you pitch on target. Do your research | | | | demanding or short. And definitely don't ask for favors, |
| to make sure you are pitching the right product to the | | | | or worse, an autograph! |
| right celebrity at the right time. For instance, do not | | | | Do be extraordinary. Stars receive hundreds of gift |
| send dresses to Ellen DeGeneres; she doesn't wear | | | | packages. Unless yours is incredibly memorable, it's |
| them. Don't send Halle Berry a yoga mat unless you | | | | highly likely it will get lost in the shuffle. Brainstorm on |
| know for sure she is not out of the country filming a | | | | how you can differentiate your packaging. Strategize |
| movie for five months. | | | | on the right product or service to deliver, as well as |
| Do customize. Nothing makes stars feel special more | | | | how to deliver it. If you want a certain star's attention, |
| than customization. It shows them you care enough | | | | you will have to look for ways to command it. |
| about their preferences to pay attention to what they | | | | Do leverage your celebrity product placement. Getting |
| like and do not like. Customization does not have to be | | | | the stars to use your product or service is not the end |
| expensive. For instance, you can make sure you | | | | of your marketing efforts; it is only the beginning. Once |
| monogram her name on the pink leather bag you send | | | | you get a photo or a thank you note, leverage it! Send |
| Paris Hilton. Customization is a good way to establish a | | | | out an e-blast to the celebrity media once you have |
| connection with the star you are sending your product | | | | confirmation that a celebrity is a fan of your product or |
| to. When celebrities find a connection that resonates | | | | service. |
| with them, they will be most likely to use or talk about | | | | Follow these Dos to help your brand achieve stardom. |
| the product you sent them. | | | | Celebrity product placement isn't brain surgery, but it |
| Do make your pitch easy to respond to. The goal of | | | | takes time, research, creativity and commitment. |
| any celebrity product placement campaign is to | | | | |
