| Before we came to the topic, let me ask you a | | | | bit thinner than the original one, but it expresses a |
| question, how could people tell clothes of varies of | | | | stronger sense of speed and excitement. |
| brands from each other? | | | | Stage 2, |
| Bingo! It is logo that helps us distinguish different brands. | | | | The swoosh logo changed from an abstract wing into |
| Now, let`s get to today`s point-Nike logo. | | | | a solid one, and was placed right below the standard |
| Nike is one of the earliest sports shoes brand. Swoosh, | | | | “Nike” making the logo rough, strong and |
| as the symbol of the athletic shoe and clothing | | | | outstanding. |
| manufacturer Nike, is among the most easily | | | | Stage 3, |
| recognized brand logos in the world as well. | | | | As time went by, deleted the word on the logo, |
| In other words, the evolution history of Nike logo could | | | | swoosh becoming simple and abstract, no mention the |
| represent other world brands`. | | | | strong visual impact. At the same time, it is easier for |
| Stage 1, | | | | people of different languages to indentify, more |
| In 1971, creating by a graphic design student Carolyn | | | | international, and more conducive to the brand publicity |
| Davidson swoosh logo firstly came out. And it took | | | | and promotion. |
| Nike company 35$ for its patent. Though a small | | | | The meaning |
| swoosh, the logo represents the wing in the famous | | | | From the official website of Nike, the swoosh logo |
| statue of the Greek goddess of victory, Nike, who | | | | was explained officially: |
| was the source of inspiration for many great and | | | | “It`s our signature and our voice. |
| courageous warriors. | | | | It`s what we use when we speak. It`s a distinction |
| Swoosh is concise and brings about a very strong | | | | at the highest level between who we are and what |
| visual impact. If you are careful enough, it is easy to | | | | we make. |
| find out that the Nike swoosh logo nowadays is a little | | | | |
