| In 1984, when Jordan first became a professional | | | | that Michael Jordan is very excited, after watching this |
| player, the beginning of sports shoes advertising was | | | | MTV he decided to sign a contract with Nike |
| optimistic. It is said that in the early 80s only "sky-hook" | | | | immediately. But the agent said that there were some |
| Abdul-Jabbar whose athletic shoes contract reached | | | | details needed to deal with the company, of which a |
| a six-digit, the money that he earned was 100 | | | | most important issue is how to name this new pair of |
| thousand US dollars, Larry; Bird and the "Magic" | | | | shoes, Nike knew that if these pairs of shoes were |
| Johnson was about 70 thousand dollars per year. The | | | | simply named "Michael Jordan", they may have little |
| emergence of Michael Jordan has all of these | | | | effect. |
| changed. | | | | |
| | | | | Nike's vice president Robert and Michael Jordan's |
| At the very beginning, he didn’t want to sign | | | | agent Falk were good friends. One afternoon, they sat |
| with Nike because he preferred Adidas.However, | | | | in Falk's office gossip. Robert accidentally said the |
| Nike believed that Jordan could be their best choice. | | | | word "air”. Falk’s eyes brightened, he suddenly |
| After much planning, the Nike Company presented a | | | | thought of using " Air jordan ” to name after |
| special and precious gift to Jordan and his parents. | | | | Nike’s new products. Because the "air" not only |
| This generous gift is a small-cap exquisitely film. The | | | | reflected production techniques and styles of this new |
| whole film is a song which is named “Jump”. | | | | pair of shoes, but also could reflect the individual style |
| With the song, Jordan’s graceful posture | | | | of Jordan’s playing. In fact, Falk’s inspiration not |
| movements in the basketball court was produced as a | | | | only named a good name of the shoes, but also |
| beautiful picture, it was really amazing. This excellent | | | | inadvertently took a very visual nickname for Michael |
| MTV made Jordan realized how exciting and | | | | Jordan. Since then, like "Magic Johnson", “air |
| influencing of his performance. He deeply moved by | | | | Jordan” has also become representative of Jordan. |
| himself at the first time. Jordan’s parents recalled | | | | |
