| For more than a century, people have been using | | | | concoction should reach out to the consumer. One of |
| perfume. This is perhaps because soap does not do | | | | the most effective methods is by getting a celebrity to |
| much except cleanse the body so something else has | | | | endorse it and then the rest is history. |
| to be used in order to smell good. | | | | Another technique that delivers a heavy punch is the |
| Studies have shown that the demand for perfume has | | | | packaging. The shape of the container may take the |
| more than quadrupled through the years. This is | | | | form of a woman's body or something else that is |
| because of new technology that makes it easier to | | | | more appealing. The manufacturers do not always |
| mass-produce and the branding that goes with it. | | | | come up with this and at times as a consumer group |
| Branding from a marketing executive is very important. | | | | to help with the brainstorming. |
| This is because the name that is given to the new | | | | |
