| Want to write a newsletter? There are three main | | | | newsletter, a publication put out by companies intended |
| types of newsletters in this publication, each one with | | | | specifically for their current customers. |
| content and features that are tailored to their specific | | | | When producing a consumer newsletter, you have to |
| audiences. | | | | keep in mind that your readers are your customers. |
| The Company Newsletter | | | | As such, you will need to write about things that they |
| Many offices have a company newsletter, which they | | | | will be interested in - if the newsletter is from a |
| use to keep employees abreast about new | | | | sporting goods store, for instance, you can include new |
| information and developments about the business. | | | | sports-related product releases, celebrity athletes, local |
| Done right (and proofed with a good copywriting | | | | and international sporting events and consumer reports. |
| software), they help employees come up with a sense | | | | The Organization Newsletter |
| of shared purpose, helping build morale. | | | | Organization newsletters function much like company |
| What kinds of things find their way into company | | | | newsletters. In fact, they have many overlapping |
| newsletters? The range of content includes news, | | | | qualities, since "organizations" are a broad concept that |
| profiles and features that celebrate both the business | | | | can include companies. Generally, though, this term is |
| and their employees, along with the larger industry they | | | | used to refer to publications produced by profitless |
| belong to, their partners and other related topics. | | | | groups, directed towards members, potential members |
| The Consumer Newsletter | | | | and their sponsors. Content can be much the same as |
| Ever bought a product signed some forms and | | | | company newsletters, with an additional bent on selling |
| suddenly began receiving newsletters in the mail? | | | | the virtues of an organization. |
| Chances are, you signed up for a consumer | | | | |
