| world of instant information it would seem that the sale | | | | magazines came about through the process of better |
| of magazines would be obsolete. After all, why | | | | printing techniques. In 1870, printers experimented with |
| purchase a periodical when you can have information | | | | better uses of color and were soon able to print |
| texted to you with lightening speed. Why take the time | | | | adequate reproductions of famous paintings, so that |
| to leaf through the pages of a magazine when you | | | | the masses could enjoy what had been restricted to |
| can look up online, anything you could possibly ever | | | | the upper classes for so long. In 1880 tremendous |
| want to know. While the spread of electronic | | | | advances in the art of photography were made and |
| knowledge and information is on the rise it | | | | soon it was possible for magazines to contain |
| doesn’t seem to put a damper on the | | | | photographs. This opened people up to the things of |
| purchase of Magazine subscriptions. | | | | the world they had never seen before. When |
| There is something about the feel of the pages | | | | publishers combined printed text with photographs, |
| between your finger tips that a computer screen just | | | | merchants saw the possibilities and suddenly the |
| can’t duplicate. There is an indescribable joy in | | | | advertisements sections in magazines grew. What |
| the luxury of words that can be spent on the pages of | | | | better way to sell a product than to have a description |
| a magazine but tend to be lost on a Blackberry. | | | | and a true to life photograph in your ad? |
| Women will always enjoy the pleasure of paging | | | | With the turn of the century came better education. |
| through their favorite celebrity gossip magazine while | | | | As more and more people were able to receive at |
| under the dryer at the beauty shop just as many men | | | | least some form of education, more people were able |
| enjoy catching up on the sporting or financial news | | | | to read and the demand for magazines grew in leaps |
| while commuting on public transportation. There is just | | | | and bounds. By the thirties, advertising in magazines hit |
| something rich and real about reading a magazine that | | | | a high mark, showing that the popularity of the medium |
| supersedes the ease of information from electronic | | | | had grown extensively. Soon publishers began to find |
| sources. | | | | niche markets from which to create unique magazines. |
| The history of the magazine dates all the way back to | | | | Out of this movement grew the vast variety of |
| the 1700’s when the aristocracy read | | | | specialty magazines available on the market today. For |
| periodicals that contained news of parliament, book | | | | any hobby you can think of, there is at least one |
| lists and reviews, and social and political essays written | | | | magazine dedicated to the pursuit of that form of |
| by the foremost thinkers of the time. Only the rich | | | | entertainment. There are trade magazines geared |
| could afford to purchase magazines and only the few | | | | toward just about every industry in existence. There |
| educated people of the time had the skills to read | | | | are magazines geared for the interest of every age |
| them. | | | | group, special interest group, and even many clubs and |
| By the 1830’s magazines were much less | | | | organizations. |
| expensive and therefore available to the masses. | | | | The popularity of magazines is sustained because you |
| Because they had a different target as their audience, | | | | can pick up a magazine at anytime and browse |
| popular themes for magazines included self | | | | through it. Then you can put it back and come right |
| improvement and personal enlightenment. After a while | | | | back to where you left off. They are entertaining and |
| publishers began to realize that many people would | | | | informative, and great for casual readers who are |
| buy magazines for their entertainment value and | | | | looking for a pleasant way to pass the time while |
| started printing interesting news stories and serializing | | | | being entertained and picking up a little useful |
| horror, romance and fiction novels. | | | | information. |
| During the late 1800’s improvements to | | | | |
