| Celebrities are influential in many ways shapes and | | | | knickers adverts (or even the pants themselves!) |
| forms, but one of the areas in which they have most | | | | these days. Then there are the even stranger and |
| sway is in fads and fashions. People often look to their | | | | more intimate endorsements, such as pop band JLS |
| favourite celebs to see what they're doing, watching, | | | | putting their name to condoms – now that's one |
| wearing and eating for inspiration. Partly because if | | | | way to get your favourite stars into the bedroom. |
| someone is their favourite celebrity the chances are | | | | What's more, celebrity endorsements certainly aren't |
| that they trust their judgement and like a lot of the | | | | limited to clothes or accessories – stars will put their |
| same kinds of things and partly because it's a great | | | | face to everything from hot sauce to burgers. From |
| way to try and get a little of the glamour to rub off on | | | | the wine made by Sir Cliff Richard to Bill Wyman of |
| yourself. | | | | the Rolling Stone's signature metal detector, although |
| This is why celebrity endorsements are such big | | | | you wouldn't think either of these music stars needed |
| business, celebs get paid, companies get excellent | | | | to hunt for cash. Then there's TV's Jonathon Ross, |
| advertising and access to all of the stars followers and | | | | who for some reason has put his name behind pickled |
| the fans get to enjoy knowing they've bought | | | | onions, while Steven Seagal's face has hopped off the |
| something their favourite celebrity thinks it worth selling. | | | | big screen and can now be found on cans of energy |
| However, the fact they are so popular doesn't mean | | | | juice. |
| that celebrity endorsements are always that great, in | | | | The best thing to remember is that while celebrity |
| fact, they can sometimes be downright weird. | | | | endorsements can be a great way of pointing you |
| For example, it makes sense to choose the | | | | towards some fashionable choices or good quality |
| sunglasses or jacket endorsed by your favourite celeb, | | | | products, it's a good idea to make sure you don't |
| but wearing their pants might seem a step too far for | | | | become blinded by the star's glamour when trying to |
| some. Not for everyone it seems however, as | | | | steal their fashion tips. It's you that's going to be |
| everyone from glamour model Jordan to teen | | | | wearing or sporting your new purchases, so make |
| heartthrob Robert Pattison seem to have their face on | | | | sure they suit you too and not just the star. |
